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Each member of the Market Builders team has years of marketing, sales and business development experience in high technology, working for companies ranging in size from startup to Fortune 100. Collectively we bring wide-ranging skills and expertise to our clients to achieve market leadership and sustained growth. We bring extensive hands-on experience to the client world delivering measurable, sustainable results based on proven methods.

Aidan Cotter


Aidan has 15 years international consulting experience in addition to 8 years general management both in Europe and the US. He has held executive level positions managing sales and marketing for Direct Target Marketing, a European based consulting organization. Under his leadership the organization, grew from a generic marketing agency to one of Europe's premier high tech consulting specialist in market growth. His core strengths include his in-depth knowledge of sales and the sales process, coupled with his expertise in grasping the market needs that drive organizational growth, from start-up to Global 1000. He speaks several European languages and has an ability to cross cultural boundaries; this has facilitated his efforts on behalf of clients in setting-up direct and indirect channel sales on a global scale. He has provided consulting services to HP, IBM, PeopleSoft, Digital Equipment, Apple, Documentum, Interwoven, Remedy, Blue Martini and several start-up companies.

Aidan holds a BA from University College Cork in Modern Languages and an MBA from Trinity College Dublin.

Angie Deacon


Angie has 20 years experience in high tech marketing, with 8 years in consulting and 12 years of executive experience working for hardware and software companies in Silicon Valley. Angie has held CMO and VP Marketing positions with HP, Baan, Blue Martini Software, and Unwired Software. As a founding member of Blue Martini, Angie contributed to the company's growth from a start-up in 1998 to being recognized as the fastest-growing enterprise software company in history by the end of year 2000. She was responsible for developing strategic marketing initiatives that built strong brand awareness and market presence for Blue Martini in the retail, manufacturing, financial services and telecommunications industries. Independently, she has also consulted as a marketing expert for over 75 hardware and software companies around the globe.

Angie holds a BA from Northwestern University in Economics and an MBA from Stanford University.

Bill Evans


Bill has 17 years of marketing and sales experience in the computer industry. Most recently, Bill served as SVP of Gateway's International Business Unit, responsible for sales and marketing operations in Europe, Asia, and Latin America. As a member of the start-up team at Blue Martini Software, he served as the founding SVP Marketing and, later, as General Manager Asia-Pacific operations. Prior to joining Blue Martini, Bill was Vice President and General Manager of Objectivity's Aziza Business Unit, following his tenure as Objectivity's Vice President of Marketing. Bill led product marketing at Red Brick Systems and held various marketing management positions at Parc Place Systems and Oracle.

Bill holds an MBA from the Harvard Graduate School of Business, an MS in Electrical Engineering from MIT where he was a National Science Foundation Fellow, and a B.S., summa-cum-laude, in Electrical Engineering and Computer Science from Santa Clara University where he was elected to Phi Beta Kappa.

Patrick Carelli

General Manager, Europe

Based in Dublin, Ireland, Patrick has over 17 years experience in global sales and marketing with the last 10 years based in Europe. He has held executive-level positions managing sales and marketing teams in Europe. He has consulted to leading companies around the globe, including The Economist, Harvard Business Review, Ingram Micro, Norwich Union and MCI. He has extensive experience and expertise developing and executing research projects and direct marketing campaigns for a number of B2B and B2C clients throughout Europe.

Patrick holds an honors BA degree in Economics from the University of Virginia. He is fluent in Spanish.